ZOKO
Online Marketing Campaign
ZOKO ENERGY (a subsidiary of ZOKO) offers charging station products for electric vehicles, in 3 types.
This campaign is about fast charging stations - capable of charging an electric vehicle for up to 30 minutes,
a premium with a high investment and intended for specific audiences.
Who is the campaign aimed at?
Large companies with a large number of employees, commercial complexes (BIG, malls, etc.), gas stations,
Event halls, hotels, hospitals and more.
The campaign message, which addresses a professional audience and large enterprises, should be the clearest, most effective, direct, modern and ecological.
Design
The design should express the spirit of the campaign: ecological, fast and modern, using the brand's design guidelines (fonts, colors, type of images...).
For more details, please see here
the full presentation:
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Social Posts
In order for the advertisements on social networks to stand out on the screen, it was desirable for the green color to be dominant, with a catchy text.
Story video
The story animation should clearly break down the campaign message, and should be dynamically animated, with speed and inertia effects. It should also be accompanied by "modern urban" music.
Landing Page
The content of the page will be similar to the general page of ZOKO ENERGY, but will focus only on the campaign product (fast charging station).
Here the same colors are used in the banners and the story, with the orange color to emphasize the buttons. The background is an abstract three-dimensional animation, to add a dynamic and modern spirit.
As seen in many websites today, the navigation is designed by scrolling.
