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CELLEBRITE
Marketing Events Branding
During my experience in the Digital Intelligence company, I had occasion to take in charge various branding projects, including several marketing and sales events, digital campaigns and intern design.
Design
Cellebrite brand aims to express strength and solidity in the service of governmental forces around the world.
Most of the time the design uses dark background, accented with bright colors, geometric rounded shapes.
For some special marketing events, liberties were taken to differenciate the design from its usual graphic charter, while retaining the basics.
Social Media campaigns
Social banners and cover images, LinkedIn Kudos, infographics
SKO - DI Monopoly
Concept
The Sales Kick-Offs are a big event with many activities, including team games. At the request of the marketing team, a Monopoly game had to be designed for the sales team, with a question from a specific area that each player must answer each time certain cards are drawn to move on in the game board. Other cards allow you to win a gift, and even double your winnings, or give you opportunities.
Design
While incorporating the principles of Monopoly, Cellebrite's graphic charter is completely preserved here, only adding new elements (patterns, icons...)
and a new logo for the game.
Sales Ops - Mid Year Training 2019
Concept
For this internal sales team event, the theme was inspired by the famous children's book from Dr. Seuss, "Oh, the Places You'll Go!". This philosophical work is full of positive and inspiring quotes about the journey, encounters and crucial choices in life... Just good vibes to accompany the team in the training!
Design
The illustrations in the book mainly use pastel
colors surrounded by black outlines. We used this charter, choosing solid colors for background with illustration outlines for some materials, more colored geometric shapes for others, keeping in some places Cellebrite font. For each design a relevant quote
of the author is added.
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